So many books are published every month that getting your book noticed by potential readers is a problem for any author. I have just managed to prise the sales figures out of my publisher, (why are they so reluctant to give them?) because I wanted to look at how sales had been effected by the publicity I have been given. I was rather disappointed with the overall figure of 190 to mid June. It is also quite difficult to analyse the figures in relation to the individual pieces of publicity I received, however I have tried to make some sense of it.
Crucial Evidence became available as a paperback on 14th February 2014, five copies were sold before that date which I think were probably review copies, although I was a guest on the blog CMashlovestoread on 29th January. Amazon ordered ten copies on 13th February again I assume to have some in stock, although to begin with they were showing a three week wait for the book to arrive. Between 14th February and 20th February Amazon bought twenty-three books. Again I have to make the assumption that these were sales to friends and family who bought the book as a result of my emailing them about its availability.
The Western Morning News, a regional newspaper in SW England with a distribution of over 20,000, did a two page spread in their Magazine section on 22nd February and on 28th February an on line magazine AfterNyne broadcast an interview with me. Sales during the last week of February were quite low; one through the distribution company Bertram Books, two through Amazon in the UK and two Amazon US. My ex sister-in-law I think.
I had a book launch at The White Hart in Moretonhampstead on 8th March for my friends in Devon- a fantastic cream tea – and sold 20 copies to the those who attended.
At the beginning of March the novel became available in the ebook formats and by March14th thirteen books had been sold by Amazon Kindle. During that period I did a Giveaway of two books on Goodreads, which finished on March10th. Over 100 people put it on their ‘ to read lists’ but it is my impression this has not resulted in many sales.
I had been asked to do an interview for TalkRadioEurope and that was recorded in February but not broadcast until 27th March and on 3rd April the Exeter Express and Echo which has a distribution of 20,000 had a two page spread about me and my novel. Between 14th March and 14th April two copies were sold through Bertram Books, sixteen were ordered by Books on Demand and eleven sold for Kindle.
Books on Demand are a German company who my publisher New Generation use for printing copies in Europe. I don’t know that many people living in Europe so I assume these sales were a direct result of the radio interview. TalkRadioEurope broadcasts to English speakers in Spain and Portugal. I guess sitting out in the sun by your pool means you read a lot- so quite a good market. Indeed sales in Europe continued with another sixteen being sold by Books on Demand on 16th April.
The novel is set in London and I wanted to have a launch party for people we knew who lived in the city and that was held on 10th April at the Slightly Foxed Bookshop on Gloucester Road. It was a lovely evening, there are some photographs on this blog at Celebration Party and Publication Party, and the shop sold twenty three copies.
I did a talk to a local Ladies Group and sold a further sixteen copies of the book.
So what conclusions can I draw from this. I think I can say the following
1. Doing talks is the best way of selling books.
2.Two books for a ‘giveaway’ on Goodreads is not enough.
3. Some publicity is better than no publicity but only just.
4.Your own email list is a good source of readers.
5. Launch parties are good fun but can be expensive – I did feel like a writer when I was reading excerpts from my book in a bookshop.
I reduced the price for the Kindle version as I felt having looked at the top 100 books the price was too high but as yet the sales figures since are not available. t may be that it’s too late but it was worth trying.
My next publicity stunt is booksontheundergound.tumblre.com who are placing ten books on tube lines. These are books I have bought and I think having some books available as giveaways should be part of any sales campaign. I would be interested in any ones opinions on marketing, giveaways and pricing.