Elizabeth David in Uzes
In 1984 Elizabeth David added a postscript to her book ‘Eating Out in Provincial France.’ I haven’t read that particular book although I have devoured her cookery books, both metaphorically and literally, reading and following her recipes. I suspect that most of the restaurants she mentions in the book have long since disappeared and certainly eating out in France can be as disappointing as in the UK. But even now you can still buy wonderful food in the small city of Uzes.
She writes of the Casino on the Boulevard Gambetta, where one can buy the essentials and then the wonderful butchers shop; one needs to remember the cuts of meat are different, less fat but more expensive. There are some wonderful bakeries too. My favourite is the one under the arches on the Place aux Herbes, where in addition to the standard baguette they sell a variety of different breads. The shop assistant weighs the loaf one picks, a Campagne or Rustique for example and one pays by weight. There is nothing more delicious than fresh bread with a great cheese. In this part of France it has to be goats cheese. The pelardons as they are called are made locally and can be bought in various stages of maturity, fresh soft and creamy for eating immediately, or harder for grilling or toasting.
The fruit and vegetables are wonderful as well. Elizabeth David was there in February so not as much choice but as she went round the stalls of the Saturday morning market, she found creamy fleshed potatoes, crisp bronzed-flecked, frilly lettuces, bunches of chard, leaf artichokes, pumpkins and read peppers, new-laid eggs, nine or so varieties of olives and golden coloured honey. They are still available in winter. 
Through the summer local producers bring their products to the Market on both Saturday and Wednesday. The season begins with a small sweet strawberry called Garrigette, then the apricots in large boxes. The same grower sells green asparagus in large bunches-it’s delicious fried with a fresh egg on top. Later on as summer creeps towards autumn, the peaches, white or yellow appear on the stalls; they have an intoxicating smell and are so luscious. Finally figs become available, eaten raw with some of that lovely bread and a runny unpasturised Brie.
Just thinking about it makes my mouth water particularly now that summers over.
Poetry Day
As this is Poetry Day I want to share my favourite poem. When I was a small child I had freckles scattered across my nose and on my cheeks above the bones. I hated them, but my Dad called them sun-kisses, and tried to reassure me by reading this poem by Gerard Manley-Hopkins. It’s called Pied Beauty. 
Glory be to God for dappled things—
For skies of couple-colour as a brinded cow;
For rose-moles all in stipple upon, trout that swim;
Fresh-firecoal chestnut falls; finches’ wings;
Landscape plotted and pieced-fold, fallow and plough;
And all trades, their gear and tackle and trim
All things counter, original, spare, strange;
Whatever is fickle, freckled (who knows how?)
With swift, slow; sweet. sour; adazzle, dim;
He fathers-forth whose beauty is past change;
Praise Him
The Burglar (Alleged)
The security light on the garage came on just as I got to the front door to turn on the outside light. I wasn’t worried as any stray cat is a sufficient presence to trigger the light, then I saw the figure of a man emerge round the side of the garage furthest from the front door. He appeared to be carrying something in his hand, but I couldn’t see what it was. I hoped the back door was locked and he had not been into the house and stolen anything, while I worked on my novel. I didn’t get a proper look at his face before he had turned towards the gate, but I thought he was about fifty, pinched features and grey hair. He looked an unlikely burglar, but a recent email sent by the Chairman of one of the local ladies groups had warned of a sneak thief who had stolen a handbag from a near neighbours’ house while they had been watching television. I decided to be a responsible citizen and dialled 999.
A few minutes later my husband returned, followed almost immediately by a police car which swept into the drive, closely followed by a second who drove along the cycle track looking for my burglar.
A stocky man sprang out of the driver’s seat of the police car and asked me to describe the man I had seen.
‘He was wearing a white and grey check shirt, jeans. I didn’t really get a good look at his face but I thought he had gray hair,’ I said.
The radio on the officer’s lapel began to crackle and he said, ‘We’ve got him.’ He asked me to walk into the private lane that links our home to the bed and breakfast next door. The officer from the second car was talking to the man I had seen in our garden. The same checked shirt and the same angular build. ‘That’s him,’ I said.
We walked back to the house, followed a few minutes later by the police officer. ‘It appears the gentleman is resident at the B&B next door and lost his way in the dark. He says he’s not been drinking but I would dispute that,’ said the officer. He didn’t add those immortal words, his speech was slurred, he was unsteady on his feet and his breath smelt of alcohol, but it was clearly what he meant. Nevertheless he thanked me for calling the police and reassured me I had done the right thing. He explained they were keeping watch for the man they thought was committing the offences by keeping a presence at either end of the cycle track, but had not succeeded in catching him red-handed.
Later the Community Support Officer telephoned, repeating the thanks for calling the police and saying my burglar was a ‘drunk and disorientated tourist.’
Getting Noticed
So many books are published every month that getting your book noticed by potential readers is a problem for any author. I have just managed to prise the sales figures out of my publisher, (why are they so reluctant to give them?) because I wanted to look at how sales had been effected by the publicity I have been given. I was rather disappointed with the overall figure of 190 to mid June. It is also quite difficult to analyse the figures in relation to the individual pieces of publicity I received, however I have tried to make some sense of it.
Crucial Evidence became available as a paperback on 14th February 2014, five copies were sold before that date which I think were probably review copies, although I was a guest on the blog CMashlovestoread on 29th January. Amazon ordered ten copies on 13th February again I assume to have some in stock, although to begin with they were showing a three week wait for the book to arrive. Between 14th February and 20th February Amazon bought twenty-three books. Again I have to make the assumption that these were sales to friends and family who bought the book as a result of my emailing them about its availability. 
The Western Morning News, a regional newspaper in SW England with a distribution of over 20,000, did a two page spread in their Magazine section on 22nd February and on 28th February an on line magazine AfterNyne broadcast an interview with me. Sales during the last week of February were quite low; one through the distribution company Bertram Books, two through Amazon in the UK and two Amazon US. My ex sister-in-law I think.
I had a book launch at The White Hart in Moretonhampstead on 8th March for my friends in Devon- a fantastic cream tea – and sold 20 copies to the those who attended.
At the beginning of March the novel became available in the ebook formats and by March14th thirteen books had been sold by Amazon Kindle. During that period I did a Giveaway of two books on Goodreads, which finished on March10th. Over 100 people put it on their ‘ to read lists’ but it is my impression this has not resulted in many sales.
I had been asked to do an interview for TalkRadioEurope and that was recorded in February but not broadcast until 27th March and on 3rd April the Exeter Express and Echo which has a distribution of 20,000 had a two page spread about me and my novel. Between 14th March and 14th April two copies were sold through Bertram Books, sixteen were ordered by Books on Demand and eleven sold for Kindle.
Books on Demand are a German company who my publisher New Generation use for printing copies in Europe. I don’t know that many people living in Europe so I assume these sales were a direct result of the radio interview. TalkRadioEurope broadcasts to English speakers in Spain and Portugal. I guess sitting out in the sun by your pool means you read a lot- so quite a good market. Indeed sales in Europe continued with another sixteen being sold by Books on Demand on 16th April.
The novel is set in London and I wanted to have a launch party for people we knew who lived in the city and that was held on 10th April at the Slightly Foxed Bookshop on Gloucester Road. It was a lovely evening, there are some photographs on this blog at Celebration Party and Publication Party, and the shop sold twenty three copies. 
I did a talk to a local Ladies Group and sold a further sixteen copies of the book.
So what conclusions can I draw from this. I think I can say the following
1. Doing talks is the best way of selling books.
2.Two books for a ‘giveaway’ on Goodreads is not enough.
3. Some publicity is better than no publicity but only just.
4.Your own email list is a good source of readers.
5. Launch parties are good fun but can be expensive – I did feel like a writer when I was reading excerpts from my book in a bookshop.
I reduced the price for the Kindle version as I felt having looked at the top 100 books the price was too high but as yet the sales figures since are not available. t may be that it’s too late but it was worth trying.
My next publicity stunt is booksontheundergound.tumblre.com who are placing ten books on tube lines. These are books I have bought and I think having some books available as giveaways should be part of any sales campaign. I would be interested in any ones opinions on marketing, giveaways and pricing.












